Use your intuition. Define your own niche user segments
To help you get started, our algorithms help you pinpoint user clusters. You can create more clusters based on rules which you define. Imagine that you want to run different promotions on sports gear this autumn. Your user clusters could be as diverse as “interested in running shoes”, “bought sports gear in the last 7 days”, “has spent on sports gear in the last 6 months, but hasn’t bought anything in the last month”.