In order to understand a users context and intent we track each interaction for each individual user across multiple channels and enrich the information from internal or external sources
Create as many segments as you want with as many parameters as you need. Use the data from the Tracker and external sources to zero-in on the right customers.
Combine Segments into Audiences that are always up to date
Use segments and external conditions to define when a user should be part of your intended audience
Generate content that makes sense for each audience.
Whether we’re talking about personalized content or personalized behaviour alltogether, this will allow you maximum flexibility
Time to hook everything up
Give your users and visitors the experience they deserve by harmoniously combining Audiences and Personalized Behaviour.